designxculturextechnology

  • Client Jasno & Glasno
  • Sector Marketing and Digital
  • Discipline Digital design
  • Year 2017

Saying it loud and clear

Jasno & Glasno is a full service digital agency from Croatia on the scene since 2009 and hence was part of the new technology changes. Throughout the years Jasno & Glasno has helped a numerous companies find their place in the digital world by being a true guide of everything digital. Jasno & Glasno is a true pioneer of the digital landscape and courageously continues to be a part of it.

Jasno & Glasno is an agency with a strong history, starting with the first Croatian iPad magazine to creating meetups and international projects.


Designing it louder and clearer

The concept was to match the ‘loud and clear’ character of Jasno & Glasno’s identity with the website by using strong contrasting colours, choosing specific font combinations and creating a grid based design.

Agilo has created a modern and grid based website where Jasno & Glasno presents itself through its brilliant portfolio case and blog site. A few of the recent projects are featured on the homepage with visually separating each project by its specific duo- colour scheme. The homepage also features an intro to the agency biography, recent blog posts, services and a strong noticeable newsletter CTA.

Jasno i Glasno website performs well on a range of devices, making sure it all content is well presented on mobile devices.
Changing layout from desktop to mobile: text sizes and alignments.

Fonts used are Typotheques’s Irma Slab and Vita. Effects and transitions on the website were added to enhance the user experience of the website and effortlessly browse through the agency. Irma Slab, a low contrast slab serif font, was used to compliment Jasno & Glasno’s current visual identity in headlines, quotes and other large sizes. Vita, a sans serif typeface, was used for fluid text and paragraphs throughout the website because of its high readability and legibility in digital media. The Portfolio project page is a full-width case study with an interactive result counter. The About page features a custom made timeline for important events within the history of the agency.