designxculturextechnology

  • Client Layertech
  • Sector Technology & Business
  • Discipline Brand identity, Digital design, Logo
  • Year 2017

Great ideas. Outstanding software. The right solutions.

Layertech is a London-based software development and technical consultancy firm that takes pride in making sense of the complexity of their client’s toughest tech challenges. It helps businesses strive forward – taking the lead or avoid being overtaken with a strategic digital focus. Its new identity, designed by Agilo, is directly connected with the purpose and personality of the firm and visually represents its ideas.

Timeless quality meets high-tech contemporary business

Layertech was presented a new logo, business cards and a website giving the brand a powerful digital presence. The aesthetics of the brand are contemporary, minimalist, fresh and clean. This reflects the brand’s solid experience matching its vision and mission with timeless quality.

Positive and negativ symbol for logo.

The logo is designed from a symbol and typography representing the company’s high-tech character. Equally it focuses on the technology and business orientation. The overall effect achieves the idea of power, agility and supremacy. The symbol represents a shield with a geometrically drawn face of an eagle layered with a face of a man looking straight at the observer. The main colours are deep grey, gold and white.

Colors of the identity were applied throughout custom illustration in different ways: either light scheme with light grey and transparent gold, or dark scheme with dark grey and opaque gold.
Visuals for the website are clean with modern linear graphics reflecting Layertech’s network and custom tailored icons to match the brand’s visual language.
To make the visual experience deeper and fluid, several custom animations and transitions were added throughout the website in a subtle manner.

The identity reflects Layertech’s modern and clean personality. The concept is to keep the application simple and elegant. The business card design uses main colours with lots of whitespace between the information. Business cards are printed on thick textured paper with a gold foil logo.

Custom digital presence for true brand experience

As a digital application of the identity, Agilo designed a modern and visually dynamic easy-to-navigate website. It focuses on presenting the brand’s core values, experience and ability to work with Layertech.

A case study was created for portfolio projects to showcase the range of services and technology available at Layertech. The website is fully responsive and retina friendly.

Case study for Layertech projects showing process, results and technologies used.
Different geometric illustrations were made for inner pages sharing same building elements, stroke and fill characteristics and building a system of illustrations for Layertech identity.